First-hand Learning at Innovation Events
Turning digital innovation into business advantage
A rich mix of print professionals,
industry experts and Océ executives spent a full day exploring the
positive impact of digital innovation on their businesses. The event
was the first in a series to be hosted by Océ North America at the new
Customer Experience Center in Boca Raton, Florida. The world-class,
eighteen thousand square foot facility, showed attendees digital
innovation in action across the full breadth of Océ products.
James
Martin, Plant Manager for Envision Digital Print, found the sessions
and networking productive in many ways. “I liked the interaction of it.
We were getting personalized attention from the entire Océ staff. With
hands-on time in the demo center on the equipment and talking to
experts who know and understand the technology and my business needs,
it was an excellent investment of my time and answered questions that
were huge to my business.”
The educational sessions focused on
trends that are reshaping document requirements, such as workflow,
digital color, environmental sustainability, TransPromo communications,
and security. Thought leaders presented sessions designed to help
companies better understand how innovation can position them for
success in all kinds of economic conditions.
TransPromo: A Process, Not a One-Time Solution
Drawing
on her extensive background in creating relevant, personalized
communications, Elizabeth Gooding, president of Insight Forums, led a
comprehensive look at cost savings and revenue opportunities made
possible with TransPromo communications.
“TransPromo is a
process, not a ‘one time’ solution,” she explains. “Over time, it can
maximize long-term customer value, reach new customers through existing
customers, and reduce service costs.”
"It was a great
networking event with a lot of information sharing,” said Gooding.
“People are hungry for information on how to improve their operations.
These attendees weren’t focused on feeds and speeds, but on the
services and support necessary to get the most out of their investment.
Everyone at the event clearly benefited from the information exchange."
Green Is Good Business
Michelle
Sheldon, president of Eco Promotional Products, explored how to
transform sustainability into a competitive advantage. “If product,
performance, price and place are right for you, then environmental and
social responsibility will be a differentiator to build business.”
“Océ
again demonstrated it is not just a supplier, but a true partner with
its customers, working toward the common goals associated with
sustainability," she continues. "I came away from the event feeling the
attendees were grateful that Océ understands and addresses their
business needs, especially with regard to their interests in
sustainability.”
Tough Decisions for Tough Times: Biggest Risk Is Doing Nothing
Charlie
Corr, chief strategist for on-line print service provider Mimeo.com,
focused on “Decision Making in a Challenging Economy.” He session
looked at how to make strategic investments that improve business
processes and how digital innovation plays a role in that effort.
“Cost
and process improvement opportunities must be addressed," notes Corr.
"Real savings are realized by reengineering business processes and
leveraging changes in technology. The largest risk is to do nothing.
Most organizations are ill prepared to institute effective change.
Organizations need an ‘advocate’ to address these issues effectively.”
“Companies
need every advantage to survive and thrive today, and we believe
innovation can make a difference in positioning for future growth,”
says Joseph Skrzypczak, President and CEO, Océ North America. “The
value of innovation is in how it can move a business forward in new
ways and help it become more competitive. This is an area where we can
deliver value to our customers and help them succeed, both through our
technology and through educational events like this series of VIP
Innovation Events.”
"I have to give Océ a lot of credit," says
Martin from Envision Digital Print. "Océ has always treated their
customers exceptionally well and has stood out in that regard. From
networking with other attendees, I know they felt the same way."
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About Océ
Océ
is a leading international provider of digital document management
technology and services. The company’s solutions are based on Océ’s
advanced software applications that deliver documents and data over
internal networks and the Internet to printing devices and archives --
locally and around the world. Supporting the workflow solutions are
Océ digital printers and scanners, considered the most reliable and
productive in the world. Océ also offers a wide range of display
graphics, consulting and outsourcing solutions.
Océ employs around
23,000 people, with 2008 revenues of approximately $4.3 billion,
operates in more than 90 countries and maintains research and
manufacturing centers in the Netherlands, the United States, Canada,
Germany, France, Belgium, the Czech Republic, Romania and Singapore.
Océ North America is headquartered in Trumbull, CT, with additional
business units in Chicago, IL; New York City; Boca Raton, FL; Salt Lake
City, UT and Vancouver, BC. North American revenues represented
approximately half of Océ’s worldwide business in 2008, and employment
is approximately 10,000. For more information about Océ, visit www.oceusa.com. Outside the U.S., consult www.oce.com.
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