Easing the Transition to TransPromo
Using the tools that provide maximum impact
While TransPromo documents are highly effective vehicles
for increasing the lifetime value of customer relationships, they can
be complex to develop and launch. Achieving the maximum impact in a
Trans-Promo campaign requires an understanding of variable content
database management, dynamic application layout, white space management
and digital color. It can include variable data application development
involving thousands or even millions of unique pages, requiring proper
planning, access to clean, up-to-date customer data, and a robust,
production-class printing infrastructure. But if you aren't able to do
all this on your own, help is readily available.
Océ TADS
To
help customers ease the transition from "plain vanilla" transactional
documents to high-value TransPromo communications, Océ offers a toolkit
of solutions and services that can be engaged on an "a la carte" or
"end-to-end" basis, depending on each customer's unique needs and
business objectives. These new services, part of the Océ Professional
Services portfolio, are designed to simplify every aspect of developing
and deploying a TransPromo initiative.
A key component of the
TransPromo solution set is Océ TransPromo Application Development
Services (TADS) which help customers design (or redesign) TransPromo
applications for maximum impact. TADS supports rapid prototyping with
capabilities like application development and design optimization,
campaign and statement messaging strategy development, color
consultations, application design and usability testing,
post-implementation benchmarking to measure campaigns, and data mining
and data metrics optimization to ensure relevant message creation. Océ
TADS solutions are available through Océ and its professional partners,
including NEPS and Art Plus Technology.
TransPromo Support Services
Océ
TADS is complemented by an extensive suite of support services offered
before, during and after implementation. The team of Océ Professional
Services TransPromo experts takes a consultative approach to helping
customers develop a TransPromo strategy, implement a new infrastructure
or upgrade existing workflows, streamline processes and keep operations
running at peak productivity. Services include consulting and workflow
analysis, implementation services, application development, custom
solution development, project management, customer education, print
sample generation, media testing and ongoing support. Services are
delivered via the Océ Solutions Delivery Process (SDP), a proven and
structured methodology that integrates guidelines, principles, and best
practices with a step-by-step framework to deliver the solutions
customers need to achieve their business goals.
The new Océ
TransPromo service offering complements an extensive portfolio of Océ
software and hardware productions. These include Océ Document Designer
Advanced software, and the full line of Océ digital print solutions.
The Océ JetStream family, the Océ VarioStream 9000 family, and the Océ
ColorStream 10000 and Océ VarioStream 8000 continuous feed printers are
especially well suited to the demands of high-volume personalization
and TransPromo strategies. At the company's newly expanded Customer
Experience Center in Boca Raton, Florida, customers can test their
TransPromo applications on any Océ continuous feed product and print
runs can be mailed and deployed for usability tests.
|
Océ helps the people who make our world. Companies everywhere use Océ technical documentation systems in manufacturing, architecture, engineering and construction. Each week, high-speed Océ printing systems produce millions of transaction documents such as bank statements and utility bills. And in offices around the world, people use Océ professional document systems to keep the wheels of business and government turning. Océ is also at work in publishing on demand, newspaper production and wide format color for spectacular display graphics. It all helps our professional customers go 'Beyond the Ordinary' in printing and document management.
|
|
